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AB InBev Launches Rum-Flavored Cubanisto Beer

11/03/2014 | AB InBev is launching rum-flavoured beer Cubanisto with a series of “theatrical” marketing initiatives in a bid to rival Heineken’s Desperados brand’s dominance of the growing spirit beer market.

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IWSC REVEALS COMMUNICATOR SHORTLIST

11/03/2014 | The International Wine & Spirit Competition has announced an all-female shortlist for its Communicator of the Year 2014 award.

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Bud, Coke Winners in Super Bowl Study

10/03/2014 | Commercials promoting Budweiser, Cheerios and Coca-Cola from the recent Super Bowl broadcast generated the highest degree of lasting brand commitment that continued after the Super Bowl.

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CONCHA AIMS TO DOUBLE UK SALES

07/03/2014 | Concha y Toro has embarked on a mission to double its UK business to 10 million cases annually in the next five years.

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SUNTORY RELEASES ‘NO-AGE’ WHISKIES

07/03/2014 | Suntory has claimed to “challenge the status quo” of Japanese whisky with two new no-age-statement whiskies from its Yamazaki and Hakushu distilleries, writes Amy Hopkins.