Beverage Trade Network News


Miller High Life launches ‘I Am Rich’ campaign

15/04/2014 | Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.”


Heineken Announces Tribeca Events

08/04/2014 | Heineken announced what it's calling enriched event experiences that will take consumers from passive observers to active participants at this year's TFF Festival.