The success of ProWein, International Trade Fair for Wines and Spirits, continues. At the recent staging in Düsseldorf, Germany, exhibitor and trade visitor participation from around the world increased again: Over 55,000 trade visitors came to gather information from the 6,200 exhibitors, place their orders and take advantage of the diverse ancillary program. Over 50% of the trade visitors traveled to ProWein 2016 from countries outside Germany

Ancillary Program
As in the past, a diverse ancillary program supported the ProWein exhibits. Over 300 events took place at the exhibitors’ stands or at the central ProWein Forum. Other tasting opportunities were offered in the Champagne Lounge and at the MUNDUS VINI selection. The second edition of the "same but different" special show presented innovative projects for wine production and marketing. In the FIZZZ Lounge, light Shim Cocktails were mixed and presented as new trend drinks. The trade visitors also gave these supporting events high ratings.

ProWein goes City
In the evenings after the trade fair, the ProWein goes City initiative in and around Düsseldorf attracted visitors with activities ranging from special wine menus and cooking classes to bottle parties and art exhibitions.

ProWein Worldwide
Following ProWein 2016 in Düsseldorf will be the premiere of ProWine Asia from April 12 - 15, 2016 in Singapore. The fourth edition ProWine China will return to Shanghai from November 7 - 9, 2016.

The next ProWein in Düsseldorf will be held from March 19 – 21, 2017. The dates for ProWein 2018 have also already been set: March 18 – 20, 2018. For further information on visiting or exhibiting at ProWein 2017 and/or ProWein 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/FoodBev_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

ProWein 2016 Exhibitor Statements:

Monika Reule, Managing Director of the German Wine Institute (DWI): “From the German exhibitors’ point of view this year’s ProWein was very successful. It has once again shown that it is the world’s leading wine trade fair. Receiving special praise was the quality of the national and international trade visitors. The 2015 vintage met the high expectations.

ProWein 2016 Visitor Statements:

Store owner Christa Busch from Germany: “At ProWein you get continually inspired. I highly recommend coming to ProWein! It is the place to be when you want to improve your sense of taste.”