The ultra-premium vodka TOAST, kicks off 2017 at the Sundance Film Festival in Park City, Utah. The up and incoming high-end luxury brand was named the official vodka of the 35th America's Cup earlier this year, and continues to infiltrate big celebratory and high profile events. Toast Vodka represents the anthem of celebration.  Toast Vodka is made in the U.S.A., distilled in Florida and spent four years incubating in the heart of the trendsetting Miami/South Beach nightlife.

"Toast Vodka was created to fill a gap that I felt was missing in the Vodka category.  The American market tends to consume vodka as a mix.  We wanted to create a vodka that was more than just a mix. After four years of fine tuning, we ended up creating one of the best vodkas in the market. Whether it's the purist or the novice, Toast Vodka can truly be enjoyed by all," says Founder/CEO, restaurateur, and entrepreneur, Dieuveny "DJ" Louis. "Toast" has been the theme to celebrating life's highlights for centuries. So, we created the official spirit for it and it's our motto.  Because there's always something in life to Toast: To Life, To Love, To Us.

Toast Vodka is made with 100% Gluten Free corn, 6x distilled, non-GMO, and unflavored coconut water. It is made through an artisanal process resulting in a vodka so smooth it can be enjoyed neat, chilled, over the rocks or in a craft cocktail.

"As an independent brand introducing Toast Vodka to the 2017 Sundance Film Festival audience is a natural tie in for us. To be a part of such a prestigious celebration of independent films, actors, producers embodies what Toast is all about," added Partner Esdra Lamy.

The Sundance Film Festival, a program of the Sundance Institute, is an American film festival that takes place annually in Park City, Utah. With 46,660 attendees in 2016, it is the largest independent film festival in the United States. Held in January in Park City, at the Sundance Resort, the festival is a showcase for new work from American and international independent filmmakers. The 2017 Sundance Film Festival will take place from January 19 to January 29, 2017.

The two-year-old brand has been a grassroots movement through boutique distributor Park Street imports and recently signed with Breakthru Beverage.

Source: PR Newswire