Tesco Slashes Wine Prices Via Social Media
Tesco is offering 26% off cases of Château Léoville Las Cases 2009 via a social selling campaign targeting fine wine lovers with “co-buying” service Buyapowa.
The troubled supermarket is offering up to 26% off a case of Château Léoville Las Cases 2009, worth £1,350, if customers share details of deals with other wine lovers on social media.
The campaign is the latest in a series of co-buying initiatives with Buyapowa.
Half of Tesco’s co-buy customers are referred by friends and family on social media.
See more at | The Drinks Business.
