Tasmania exporting cool-climate wine to China
Nocton Vineyard reviewed its strategy to build brand recognition among a growing wine-drinking Chinese market.
In the early 1990s Wang Shan came to visit Tasmania from Beijing.
She was so taken with what she saw that she bought land north of Richmond to plant a vineyard so she could take something of what she loved about Tasmania back home to China.
For her it was wine grown in a beautiful clean natural environment.
Her vision was a vineyard selling Tasmanian wine into the lucrative Chinese gift market.
General manager at Nocton Park, Anthony Woollams said it was hard to imagine two more different environments.
"Tasmania has almost everything that Beijing doesn't — fantastic air, clean water, a product with great provenance … and all the things that Beijing really didn't have," he said.
"At the same time, Beijing had the things that we didn't — a strong market place and a population to sell the product."
Over the years business has not only grown but evolved as well.
Politically much has changed since the 1990s.
When the President of the People's Republic of China, Xi Jinping enacted an anti-corruption drive this curtailed the gift market.
Read more at source: ABC
