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Suntory Could Move Into Premium Beer

Japanese spirits maker Suntory has hinted that it could move into the premium UK beer market.

23/10/2015

23rd October, 2015 by Neal Baker
Japanese spirits maker Suntory, which owns the Jim Beam American whiskey brand, has hinted that it could move into the premium UK beer market.

The Suntory chief executive Takeshi Niinami told the Financial Times that the merger between AB Inbev and SABMiller has prompted the company to consider adapting to “the more competitive situation globally”.

AB Inbev and SABMiller will be expected to unload several beer brands in order to receive regulatory approval for the merger, leaving an opportunity for other companies to move into the beer market by purchasing well-performing brands. 

Read More at Source | Drinks Business

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