December 3, 2014

The new collaboration between the Pernod Ricard-owned Absolut and home beverage system marketer SodaStream comes just in time for summer in the Southern Hemisphere.

The first iteration of the partnership is a series of inspirational recipes of this season’s essential cocktails like the Kiwi Pear Muddle that show off the fusion of flavors with SodaStream and the Absolut range.

The partnership for SodaStream is the latest in a series of Australia initiatives, closely following the introduction of its SodaStream Caps, including the Happy Hour Caps range—a collection of cocktail mixers.

The collaboration, the companies say, meets a consumer need of wanting easy-to-make refreshing drinks at home.

“We are always experimenting and looking to inspire and delight people with creative and extraordinary ideas. Both Absolut and SodaStream are brands with a richness of history and spirit of innovation making this the perfect partnership,” says Pernod Ricard Australia marketing director Anne Martin.

Read more at Source | Beverage World