13th November, 2014 by Neal Baker - MBUK’s volumes also grew by 5% across the UK, which the company claims is “a result of increased rate of sale, impactful marketing initiatives and good weather over the summer period”.

Gary Haigh, managing director of MBUK, said of the results, which were announced on Thursday (13 November): “Today’s performance is testament to the choices UK beer drinkers are making for genuine and authentic tasting beer.

The success of Italian beer brand Peroni Nastro Azzurro in the on-trade has also been well received by the company, as figures show it leading the World Beer category with a 33% share.

Czech brand Pilsner Urquell also strengthened its position in the UK with volume growth of 19%. Again, marketing presence has been credited for its growth. At the success of Taste of London food festival this summer the brand sold 10,500 pints. 

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