SA winemaker launches world`s first `neurowine`
South African winemaker Pieter Walser is to launch a wine that has used unconscious emotional and cognitive responses to determine the final wine style.
Maverick Cape winemaker Walser, whose Blank Bottle brand includes around 30 different cuvées, partnered with a neuromarketing consultancy which used electroencephalography (EEG) and biometric data to determine the style in which two new cuvées – one white, one red – would be made.
Read more at source | DrinksBusiness
