The French drinks giant behind Jacob`s Creek is trying to entice young Britons put-off by the `fussy` wine industry with a new range that will sell for just £6 a bottle. Pernod Ricard, the owner of Absolut vodka and Chivas Regal whisky, is hoping to attract millennials to its Australian wine brand by launching five new wines targeted specifically at 18 to 34-year-old drinkers in the UK. (The Telegraph)

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