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MillerCoors distributors nix planned Leinenkugel`s ads
MillerCoors is pulling a planned campaign for Leinenkugel\'s because the brewer\'s distributors did not like the ads. The campaign touted the "Leinie Side of Life" and plugged the brew as "German-style beer, crafted with the spirit of Wisconsin." The ads were quirky and attention-grabbing. One spot showed friends sitting around a campfire belting out a pretty unique cover of Boston\'s "More Than a Feeling." But the approach was vetoed by MillerCoors distributors, who recently viewed the ads at a meeting.
Read more at source | Beverageworld