Aimé Guibert died during the night of 14 to 15 May, his family said.

He will be remembered as a larger-than-life character who did more than most to show the high quality potential of Languedoc-Roussillon.

Having founded Mas de Daumas Gassac with his wife Véronique in 1970, Aimé Guibert would become the emblem of a resurgent Languedoc at a time when the region was thought to produce quantity but not quality.

It wasn`t always certain that Guibert would produce wine. After discovering an old Mas for sale, the Daumas Mas, he asked Bordeaux soil specialist Henri Enjalbert to study the area.

Enjalbert discovered it to be a favourable place for Bordeaux grapes, so Guibert planted some, and on 13 September 1978, Emile Peynaud, the star of the Bordeaux winemakers, came to Mas Daumas Gassac and accepted the role of consultant – but only by phone.

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