Heineken is once again leveraging its partnership with the UEFA Champions League (UCL) with U.S. Program elements designed to create excitement and drive conversion at retail through interactive display Foursquare check-ins, instant wins and reward rankings and cross-merchandising offers that provide soccer fans with at-home viewing solutions. Coinciding with the program launch, Heineken is rolling out a new 16 oz., 3-pack format, designed with permanent UCL creative - the perfect pack for on-the-go and sports-viewing consumption occasions.

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