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Heineken® Launches “Dance More, Drink Slow†Global Responsibility Campaign
Today, Heineken® officially announces the launch of ‘Dance More, Drink Slow,’ a partnership with world-famous Dutch DJ Armin van Buuren .
Today, Heineken® officially announces the launch of ‘Dance More, Drink Slow,’ a partnership with world-famous Dutch DJ Armin van Buuren to make moderate consumption aspirational. The movement, socialized as #DMDS, is the natural progression of Heineken’s belief that one should always be ready to maximize what the night brings.
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