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Heineken Announces Kenya Market Plan

Heineken is upping its marketing efforts in Kenya with the expectation of tapping into the fast growing premium beer market.

18/03/2014

Heineken is upping its marketing efforts in Kenya with the expectation of tapping into the fast growing premium beer market. Koen Morshuis, general manager Heineken East Africa said the firm has embarked on a process to improve distribution of its products in the country, a market he noted has huge potential with its premium beer category currently on the rise. (Standard Digital)

- See more at: http://www.beverageworld.com/news/headline/3839/heineken-announces-kenya-market-plan#sthash.76naAeBN.dpuf 

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