Guinness gets it: Distinctiveness sells beer
Guinness – the beer synonymous with St Patrick’s day – certainly is ‘Made of More’, as its advertising is marked by its distinctiveness and its effective delivery.
Just a few years ago, Guinness ran their “wheelchair ad” to much critical acclaim. Or, perhaps we should say, “to much critical acclaim from people who know little about beer advertising.”
To this day, the ad has amassed over 5 million views on YouTube, and that’s offered as a key proof of how good the ad was.
read more at source | DrinksBusiness
