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Diageo to Push Luxury Portfolio After Haig Club Launch
Diageo aims to grow its luxury reserve portfolio from 12 percent of the business to 20 percent after launching the £45 (US$72) srp Haig Club whisky in partnership with David Beckham.
Diageo aims to grow its luxury reserve portfolio from 12 percent of the business to 20 percent after launching the £45 (US$72) srp Haig Club whisky in partnership with David Beckham. Nick Temperley, head of Diageo Reserve department, called it the “most exciting product to cross my desk in 10 years at Diageo." (Off Licence News)
- See more at: http://www.beverageworld.com/news/headline/4779/diageo-to-push-luxury-portfolio-after-haig-club-launch#sthash.affka1V8.dpuf