Sommeliers Choice Awards 2023 Winners
Constellation taps Corona for relaunch of tequila brand
Constellation taps Corona for relaunch of tequila brand
Constellation Brands has announced a new multimillion-dollar campaign to relaunch ultra-premium Casa Noble tequila that includes cross-promotional opportunities with the company\'s iconic Mexican beer brands. Trends show consumers are increasingly drinking across categories, and tequila and Mexican beer share similar drinking occasions. In April, Casa Noble will be featured alongside Corona Extra in a national TV spot and in point-of-sale materials for Cinco de Mayo promotion.
Read more at source | BeverageWorld