Coca-Cola Co. has lost its attempt to stop local rival Frucor Beverages from using a similar contour-shaped bottle for the Pepsi range of drinks in New Zealand. In the High Court in Auckland, Justice Edwin Wylie turned down a claim that Frucor breached Coke's registered trademarks by selling Pepsi products in a similar shaped bottle for the past four years, saying the bottles weren't materially similar and that he did "not consider that there is any reasonable likelihood of confusion or deception," according to a judgment published today. (The New Zealand Herald) - See more at: http://www.beverageworld.com/news/headline/3513/coca-cola-loses-nz-trademark-case#sthash.IFF0JDe4.dpuf