Casillero del Diablo now number 5 wine brand in UK
Chilean wine giant Concha y Toro’s flagship brand, Casillero del Diablo, has leapfrogged Gallo and Jacob’s Creek to become the fifth best-selling wine brand in the UK.
Year on year sales of Casillero del Diablo to 27 February 2016 saw volume sales up 24.6% to 1.4m 9-litre cases and value sales rise 20.7% to £105.8m.
Known for it’s devilish branding, Casillero also has the highest average per bottle price of any of the brands in the UK top 10 at £6.16.
Read more at source | DrinksBusiness
