Campari introduces new premium packaging exclusive to travel retail

Published: 07/10/14
Source: ©The Moodie Report
By Colleen Morgan, Special Correspondent

Campari has launched a new packaging concept which is exclusive to travel retail.

The new premium pack, available since late August in major European airports, takes its inspiration from Milan, the Italian spirit’s birthplace known for its architecture, design and fashion. According to Campari, the pack was inspired by the creative link between the brand and the city, with the red axes based on the Fiera Milano business centre.

The premium packaging takes its inspiration from Milan, the Italian spirit’s birthplace
“The pack represents the perfect balance between the simplicity of the clean and transparent lines and the elegance of the city, symbolised with the unique red colour iconic to Campari,” the brand stated.

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