The most important part of the year for importers and distributors are trade shows. For both importers and distributors, trade shows have always been the best and easiest ways to source wines, beers, and spirits for their portfolios. However, due to the unfortunate global outbreak of the Covid-19 virus, all events have been either cancelled or postponed.

For importers and distributors, some of the most important trade shows of the year are usually Prowein, Vinexpo, and USA Trade Tasting. However, both Prowein and USA Trade Tasting have been postponed for the next year, and Vinexpo has postponed their dates. So right now, as an importer/distributor, you might be wondering what to do?

Beverage Trade Network has opened up their buying and sourcing portal, just to make drinks sourcing for importers and distributors easier during this time. Of course there are no events happening, and as an importer/distributor, you do need to think about the future. In fact, if you supply to any retailers, then you know that the demand is increasing as people are stocking up. On the other hand, if you’re offering delivery, then you know on that demand is increasing there as well. The dilemma here is, how are you going to offer your customers something new and freshen up your portfolio during this time?

Let’s be honest, customers are going to want their wines, beers, and spirits, and as an importer/distributor, you need to keep up. Beverage Trade Network’s sourcing portal is the perfect spot for all importers and distributors to find the next wine, beer, or spirits for their portfolio.

We understand the need of importers and distributors, and the constant need of freshening up round the clock - and that’s why our sourcing portal is available for all importers and distributors. Over the years, BTN’s sourcing portal has been successful in helping importers and distributors find the wines, beers, and spirits they are looking for - and it’s going to continue to do the same.

As an importer/distributor, all you need to do is post your sourcing needs on the BTN website, where we will help brands who fulfil your needs reach out to you. On the other hand, importers and distributors can also go onto BTN’s product listing portal, and check out the brands that are already a part of our ecosystem, and see if they fit your portfolio. Think of it as a virtual trade show, which is completely in your favor.

It sounds easy, and it’s even easier to work around. All you have to do is post your buying requirements, and brands will approach you - and you will also discover the drinks you need.

We know that it’s hard for importers and distributors right now to keep up with demands, and also to think of what’s next. But of course, any great company has to think of what comes next. As an importer/distributor, you always need to keep your portfolio fresh, and you always have to keep sourcing. As we’ve established, due to events being cancelled, importers and distributors can’t really find the best way to source wines, beers, and spirits - and that’s why BTN has its sourcing portal to help expand your portfolio, and get you ready for what’s going to come next.

So all importers and distributors out there, make your sourcing easier, log onto BTN’s sourcing portal, and post your buying requirements here. Bring your trade show to your screen, and make sourcing much easier. We’ll bring the leads straight to your screen, and trust us, sourcing has never been easier.

About Beverage Trade Network

Beverage Trade Network is the world’s leading B2B beverage networking & media platform, creating global platforms & marketplace for the drinks & cannabis industry to learn, network & grow. Along with IBWSS UK, IBWSS SF, and IBWSS Shanghai, BTN also organizes other trade shows such as Cannabis Food Show & Cannabis Drinks Expo in both San Francisco and Chicago, and USA Trade Tasting in New York. The platform also shines the light on wines, beers, and spirits, by bringing them in front of trade buyers through their competitions like Sommelier’s Choice Awards, Bartender’s Spirits Awards, London Wine Competition, London Spirits Competition, and London Beer Competition.

To know more, visit www.beveragetradenetwork.com