Brown-Forman announced the winners of its annual “Road to 150” program for May – December. In the year 2020, the company will be 150 years old and the award continues to mark the progress forward by distributor partners. This year’s event was held on March 18th at the Grand Del Mar Resort in San Diego, California. These national awards recognize one large (Heavyweight) market and one mid-sized (Middleweight) market distributor partner. They are based on business performance measures encompassing volume attainment goals, distribution criteria, market activities, and other brand-building efforts spanning the time period.

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