Bordeaux Index rebrands to `BI`
Fine wine merchant Bordeaux Index has rebranded to the simpler ‘BI’ to better reflect its diverse range and expertise.
Founded in 1997, over the past five years the merchant has “diversified its range considerably” to the point that it was felt having “Bordeaux” in its title did not properly reflect the whole business.
Read more at source | DrinksBusiness
