Bright orange Natural Light boxes plastered with a grinning jack-o-lantern face are designed to be eye-catching in the beer aisle, but they don’t contain the latest offering of pumpkin beer. Instead, the holiday themed box only has a pumpkin on the packaging, not in the beer. The new “Natt o-lantern” packaging is the latest bid by Anheuser-Busch to bolster its flagging value brand category, which faces steady pressure as drinkers trade up to higher priced beers. (St. Louis Post Dispatch)

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