In 2016, a total of 482 million litres (642m bottles) of bottled wines were imported into China, with a value of 2 billion USD (3.42USD/bottle), according to fresh figures released by Chinese customs this week.

The number has increased by 22% in volume and 17% in value compared to 2015.

Australian wines: ‘Seize the finest hours’

Australian wines scored a 40% increase in volume and 23% increase in value in the year 2016.

China reduced the import tariffs on Australian wines to 8.4% in 2016, as part of a free trade agreement between the nations (ChAFTA).

Although the actual impact on costs was still ‘limited’, the agreement has ‘given great confidence’ to producers, importers and distributors, said several trade observers.

From the beginning of 2017, the import tariff on Australian wines has dropped to 5.6%, and will reach zero at the beginning of 2019.

The country’s official wine body, Wine Australia, said that the trade is set to ‘seize the finest hour’ to promote its products in China.

Key source countries and market share

With an extra 25 million litres of bottled French wines entering China in the year 2016 versus 2015, France kept its dominance as the primary source of imported wines in China.

It currently occupies a 40% share in volume and a 44% share in value of the total market, albeit down from the peak of 2011 (49% by volume).

Read more at source: Decanter China