Tips on Designing Shelf Talkers
Shelf talkers can be critical sales tools for retail accounts with tons of square footage and few salespeople on the floor. Often, these stores focus on brands with high scores and ratings from renowned wine publications. The ability to deliver timely POS materials to an account can help close a new sale or help a product re-order of an existing placement.
Bottle shops have thousands of SKU's, shelf talkers along with your bottle label are the only 2 things that customers will look as they compare brands before they pick a bottle to learn more. Designed to grab the attention of customers, shelf talkers are perfect for 'talking' with potential customers.
Use them to..
Display a sale price, Boast a tasting score, Announce new flavors, Shout Buzz Words – “Gluten Free” “All Natural” “50% More” “Sugar Free!”, Highlight nutritional benefits, Advertise a sweepstakes and to show any other promotion.
Here's what you should keep in mind when designing a shelf talker:
Keep it short. You don't have much space on a store shelves (and retailers dont appreciate big shelf talkers) so make the standard size that retailers are used to with and keep your message short and clear. The objectve of your shelf talker should be to 'grab attention'.
BTN Premium Content
BTN Premium Members, please Log In to access this download.
Not a member? Please Sign Up now and choose your Premium plan.
For only $29 a month, get full access to downloads on BTN + other benefits like:
- Full Access to BTN Consultants
- Full Access to Buying Leads
- Post Unlimited Brands
- Access To My News and My Social
- Full Access to BTN Academy and Webinars
- Up to 10 Business Tools Downloads Per Month
Your BTN membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. Select your plan here >>