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Pricing Sheet

Tips on Designing Pricing Sheet


This should be a complete listing of wholesale pricing to on- and off-premise accounts, frontline (one case) to deepest and best deal, which is usually a ten-case price. Sometimes, value wines will have several levels of deeper deals, like a 28-case (half pallet) or 56-case (full pallet) price.

Frequently, top-level wines will either have only a frontline price or one level of discount, a two- or three-case deal. Typically, these will be wines imported in limited quantity, like Grand Cru Burgundies, First Growth Bordeaux or Cult Cabernets.

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