Sommeliers Choice Awards 2023 Winners

Brand Deck

A professionally produced sell sheet should be a one page print out that is simple and effective.


This can be a PowerPoint presentation, a press kit composed of several documents (sell sheet, tech sheet, winemaker bio, history of the property, history of the appellation/region) or both. This is content about the brand that is a definition of the brand, a description of what differentiates it, and a summary of all related, salient brand, producer and producer points, particularly those that have to do with the product segment and competitive set. All of this content should help a distributor tell a brand or product story to an account and help them sell it.

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