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The Seven Sales For Successful Distribution

08/09/2015

Founders of Barefoot Wine Brand (World’s No 1 Wine Brand By Sales) Bonnie Harvey And Michael Houlihan present, 'The Seven Sales.'

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Michael Houlihan and Bonnie Harvey started out in their laundry room in 1986 and created a nationwide bestselling wine label. With virtually no money and no wine industry experience, they pioneered “Worthy Cause Marketing” and performance-based compensation to overcome obstacles and create new markets.

In their presentation, 'The Seven Sales,' Michael and Bonnie cover seven important steps that brand owners must take to create healthy demand across the US.

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