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What do Mixologists Look for in a New Spirts Brand?

Sales & Marketing

24/01/2019

Tiago Mira, Head Bartender, Head Creative Mixologist at Annabel’s Club in Berkeley Square, London, UK, gives us a Mixologist's point of view on what exactly they look for in a new Spirits Brand.


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Key Provisions for Beverage Brands to Include in Distribution Agreements

In her presentation 'Key Provisions for Beverage Brands to Include in Distribution Agreements,' Donna Hartman outlines the most important aspects to consider when negotiating with US distributors. From brand extensions to regional competition, Donna works out a clear blue-print that shows brand owners what they can do to make sure they are properly approaching their next market.
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