Stephen Fahy, Sales Director at Wine Library explains ways to make your “Retail Liquor Store” a hardcore selling machine & marketing tactics that will crush your competition & win customers for life.

YourSomms, a series showing the lives of the sommeliers and their workplaces. ***About Beki Miller*** Sommelier at La Toque Beki has been working in Restaurants since she was barely old enough. In 2011, she moved to the Bay Area and enrolled in the French Culinary Institute Sommelier program where she graduated at the top of her class and became a Certified Sommelier with the Court of Master Sommeliers. She is a chronic over-achiever and has won a number of prestigious competitions. She earned her Advanced pin from the Court in March 2017. Beki has worked at a number of the Bay Area’s finest restaurants including, Verbena, In Situ and Alexander’s Steakhouse.

Focusing entrepreneurial, growth-oriented brands, Chris Mehringer, Founder & President of Park Street Imports shared insights into the market forces influencing strategy development