"What is the best process for cold calling and opening new accounts?" Sid Patel asks this one single question to brand ambassadors Rob Patchett, and Massimiliano Uccellatori.

Rob Patchett is the Global Whisky Ambassador at The Cotswold Distillery. Rob has been involved in the spirits industry for over 10 years, and he has closely worked in the sales part of the business.

Massimiliano Uccellatori is the brand ambassador for Broken Clock Vodka. He holds great expertise in the hospitality and drinks industries, with over 15 years of experience. He has worked with renowned brands like Belmond, Claridge's, and many other Michelin-starred restaurants.

About Do This Now

A brand new podcast series that will offer Sales and Marketing tips that Sales Reps, Export Managers, Brand Ambassadors, and Drink Marketers can do TODAY to grow their drinks brand.

About The Host

Sid Patel (CEO and Founder of Beverage Trade Network).

Sid has been in the wine and spirits industry for over 18 years. He is the founder of Beverage Trade Network, a company that owns some of the world's leading events and trade shows like USA Trade Tasting, International Bulk Wine and Spirits Shows (London and San Francisco), London Competitions, USA Ratings, Sommeliers Choice Awards, Paris Wine Cup, Cannabis Drinks Expo, UK Trade Tasting, Bartender Spirits Awards, Future Drinks Expo. Beverage Trade Network also owns media assets around the world like Sommelier Business, On Trade, Drinks Merchants, London Drinks Guide, New York Drinks Guide, San Francisco Drinks Guide, Paris Drinks Guide, Bartender Business, and more.