With the United States imposing new tariffs on key trade partners, there is much speculation for a full-blown trade war approaching, with the impact of the same on wine and spirits exports and imports is already being felt.

In this episode of the Wine Whiskey Weed Show, we sit down with Rodolphe Lameyse, CEO of Vinexposium, the world’s leading wine and spirits trade event organizer, to unpack the current tariff surge, the uncertain future of international trade, and how U.S. wineries and alcohol producers can adapt to this shifting landscape.

Answering the most pressing questions of current times like what do these tariffs mean for the global alcohol market; how should wine and spirits brands plan their export strategies in 2025; and what role will major trade shows like Vinexpo play in the changing industry dynamics; whether you’re a winery, distillery, importer, exporter, or simply invested in the business side of beverages, this is a must-watch.