Videos in category Bulk and Private Label

Steve Fredricks at IBWSS 2017 given his insights on factors you must consider when buying bulk wine. So where to start, what questions to ask bulk wine suppliers, what is the right price to pay? here in this video, you will get answers to all your questions if you are the buyer of bulk wine.

In the ever-evolving and ultra-competitive space of bulk wine, how does one maintain their relevancy amongst a sea of customers who are anything but loyal? For many, bulk wine production is a well vetted and established business category wherein their winery may produce wines for target winery audiences year in and year out and perhaps even do so under the assured context of supply contracts.

Private label wine sales have evolved dramatically in the past 25 years along with market conditions, distribution channels, consumer awareness and interest in wine, and the industry at large, resulting in an environment where control brands will not only thrive, but will grow remarkably in importance and scale in the US. In this talk, we will review a 5 step “RAPID” approach to building a control brand that achieves escape velocity.

Get a deeper understanding on the national accounts! What does it really take to pitch big-box chains or national on-premise restaurants? Crack the code and get prepared!

Learn five things that you can do to improve your wholesale sales performance. Find out how to be successful using the data and technology to achieve quality distribution and effectively manage accounts.

Are you squeezing every last drop of potential from your sales team? This session will highlight the most modern strategies that wine & spirits producers can start using immediately to improve sales performance.