Steve Fredricks at IBWSS 2017 given his insights on factors you must consider when buying bulk wine. So where to start, what questions to ask bulk wine suppliers, what is the right price to pay? here in this video, you will get answers to all your questions if you are the buyer of bulk wine.

In the ever-evolving and ultra-competitive space of bulk wine, how does one maintain their relevancy amongst a sea of customers who are anything but loyal? For many, bulk wine production is a well vetted and established business category wherein their winery may produce wines for target winery audiences year in and year out and perhaps even do so under the assured context of supply contracts.

Private label wine sales have evolved dramatically in the past 25 years along with market conditions, distribution channels, consumer awareness and interest in wine, and the industry at large, resulting in an environment where control brands will not only thrive, but will grow remarkably in importance and scale in the US. In this talk, we will review a 5 step “RAPID” approach to building a control brand that achieves escape velocity.

Get a deeper understanding on the national accounts! What does it really take to pitch big-box chains or national on-premise restaurants? Crack the code and get prepared!

Learn five things that you can do to improve your wholesale sales performance. Find out how to be successful using the data and technology to achieve quality distribution and effectively manage accounts.

Are you squeezing every last drop of potential from your sales team? This session will highlight the most modern strategies that wine & spirits producers can start using immediately to improve sales performance.

Maria Peterson, Filtration Specialist and Kathy McGrath, Fermentation Technical Sales from Scott Laboratories will share their insights on filtration solutions for ensuring filterability of volumes to be shipped or bottled and the economics of using Seitz Suprapak Plus. In this session, they will also discuss tools for maintaining wine quality and stability, as well as avoiding oxidation during shipping.

Optimizing the balance of your cost of goods, allocated expenses, the costs of doing business through sales channels options, distributor costs, and markups, and on-premise and off-premise licensee markups is imperative to maximize your profits. Knowing these industry benchmarks and best practices enable you to fine-tune your bulk wine financial plans and goals.

A must attend session that will help you build your sales process and break it down to various components in growing your top line growth for your winery, brewery and distillery. Includes insights on staff management, P&L management, national account sales, distributor development & management, export sales, direct to consumer sales, call center direct to winery sales, bulk wine sales, custom crush/AP sales, wine development and future strategic growth.

What happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about: 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor.