Beverage Trade Network Radio

Setting Up Your Sales Channels & Pro. To Double Revenue - Eric Guerra: IBWSS SF - Episode#07



A must-attend session that will help you build your sales process and break it down to various components in growing your top line growth for your winery, brewery, and distillery.

Includes insights on staff management, P&L management, national account sales, distributor development & management, export sales, direct to consumer sales, call center direct to winery sales, bulk wine sales, custom crush/AP sales, wine development and future strategic growth.

***About Eric Guerra***

With over 15 years of wine experience having managed or sold over 50 million cases and developed over 500+ wine brands… executive, marketing & sales professional, packaging designer, wine blogger, fine wine investor, wine public speaker and winemaker Eric Guerra has led some of the industries’ most iconic wineries and luxury wine brands.

His roles have been diverse, from three-tier and D2C sales, brand marketing, tasting room, finance, sourcing, winemaking to production. He’s managed iconic brands like the industry leader Kendall-Jackson, the Napa Valley destination of Mumm Napa, the Rioja gem Campo Viejo, the Russian River boutique Gary Farrell Winery and the prestigious Maison Perrier-Jouët Champagne as just a few.

Know more about Eric:

Watch On Youtube: www.youtube.com/watch?v=wPiNR37xhr4

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