According to PRNewswire, Wine Insiders, the Internet's preeminent destination for premium wine at everyday low prices, celebrates its 38th anniversary today. Wine Insiders has been a leader in the complex, highly-regulated wine industry since its inception in 1982, and continues to innovate how wine is marketed, sold, and delivered to consumers. To mark the occasion and delight its loyal customers, Wine Insiders is also announcing two weeks full of promotions and special edition wine sets.

Here's a look back on Wine Insiders' 38 years of DTC wine innovation:

Humble Beginnings
Since first launching in Chicago nearly four decades ago, Wine Insiders has been on a mission to provide affordable, delicious wine directly to consumers across the country. Through Wine Insiders, many customers had access to high-quality, affordable wines for the first time.

E-commerce Evolution & Explosive Revenue Growth
Having recognized the opportunity to make wine more accessible online, DRINKS acquired Wine Insiders in 2014 to further that goal. Shortly thereafter, Wine Insiders launched a website optimized for e-commerce, partnered with trusted lifestyle expert Martha Stewart, and introduced social media channels, all while remaining loyal to Wine Insiders' commitment to value and convenience. Wine Insiders continued to focus on wines within the $8-$20 range, shipped directly to consumers, and introduced the option for customers to receive their wine at over 14,000 local pick up locations. Wine Insiders customers can buy one-off bottles, curated packs, build-your-own packs, or join a quarterly wine club depending on their needs and preferences.

The nation's leading online wine marketplace:

• #1 transactional marketplace by volume
• #1 rated wine site in the country with over 3,000 5-star reviews on Google Stores
• Over 6 million orders from 2 million households across the nation
• $400 million revenue to date
• Tech-savvy audience: 47% of revenue comes from mobile devices

Toasting Customers for Two Weeks
To ring in its 38th anniversary, shoppers can now enjoy two weeks topped off with celebratory promotions. The Wine Insiders anniversary sale has typically lasted for 7 days. In light of historic uncertainty and temporary closures of local businesses —  including retail stores and restaurants — the company has decided to double the length of the promotion to make it easier for customers to get the wines they enjoy at an affordable price.

Read More at source: PRNewswire