The growth of the private label and bulk wine market is one of the most important trends within the wine and spirits industry, and the upcoming International Bulk Wine & Spirits Show (IBWSS) in London  gives wineries from around the world a unique hands-on opportunity to learn how they can leverage this trend to grow their business and become more profitable.

#1: Meet potential new partners

The IBWSS London show has been set up to provide a platform for wineries to talk face to face with producers, brokers and suppliers at each stage of the bulk wine supply chain. Throughout the two-day event, these participants will share experiences on where the new opportunities will be. There will be an active exhibition hall where it will be possible to meet directly with contract manufacturers and bulk wine producers.

#2: Receive specialized knowledge of the bulk wine marketplace

Talks, seminars and workshops at IBWSS London have all been set up to provide wineries with key practical advice on every aspect of working in bulk wine. The two-day business conference that takes place during the IBWSS show offers wineries a chance to hear first-hand from some of the leading names in the industry.

#3: Gain an international perspective

Another key aspect of IBWSS London is that it truly is international. There will be exhibitors from the United States, Australia, Western Europe, South America and South Africa. There will also be the chance to hear directly from producers and wineries in all the key main wine producing countries about the state of this year’s harvest and to get the competitive edge on where the best value grapes will be over the coming year.

#4: Learn how to create your own private label

In many cases, the rapidly improving quality of bulk wine now makes it a better product than one bottled at source. Your private label could be the next big wine brand that people are talking about. But it means working with the right logistics companies, shippers and bottling plants to ensure the wine tasted at sampling stage are the same quality as the wine that ends up in a bottle on shelf. The sources, suppliers, bottlers and knowledge that you can tap into at IBWSS London can make it a reality.

#5: Get unique consumer insights

Of course, making a successful entry in the private label market is not possible without understanding today’s modern wine drinker. That’s why an important component of the IBWSS show is dedicated to getting a solid grasp on their rapidly changing attitudes. Wineries at IBWSS London will have the chance to hear from leading consumer, marketing and advertising experts on what they see as the key consumer trends of today and tomorrow and how they can capitalize on them.

IBWSS London offers a full, 360-degree view of the bulk and private label wine market. In February 2018, London will be the place to be for wineries looking to become part of this rapidly-growing market.