USA sees five-fold rise in online alcohol sales
Online sales of alcohol in the US have risen almost five-fold this month compared to the same period last year, as consumers who frequently drank in bars and restaurants embrace e-commerce during the coronavirus lockdown, according to Nielsen.
According to The Drinks Business, In a report on alcohol sales across the US released yesterday, Nielsen highlighted how drinkers who were regular consumers in the on-trade have driven a surge in online alcohol sales since the lockdowns began in mid-March.
Looking at total alcohol sales from the beginning of March until April 18, Nielsen recorded that e-commerce retail sales have than doubled versus one year ago (+234%), and have increased almost five-fold in just the latest two weeks of that time period.
In terms of categories, the greatest rate of growth in online sales has been seen in spirits, although wine continues to have by far the largest share of e-commerce, commanding almost 70% of internet alcohol retail sales, according to Nielsen.
Read more at source: The Drinks Business
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