According to the people, 

Wine and cheese pairings don't have to be super fancy to be great, and Cheez-It is here to prove it with this limited-edition box.

For the second year, Cheez-It and House Wine have partnered to create a wine and cheese box just in time for National Wine and Cheese Day on July 25. This year's box features white cheddar Cheez-Its paired with House Wine's crisp rosé wine — no corkscrew required. Last year's box featured cheddar Cheez-Its with House Wine's original red blend, and it sold out in just minutes.

“Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing,” said Jeff Delonis, Senior Director of Marketing for Cheez-It in a press release.

Read more at source: people