According to the vrfocus

Wine brand 19 Crimes is well-known for its use of augmented reality (AR) tech with its Living Wine Labels, bringing its bottles to life with infamous historical outlaws. This week has seen a change in that method, teaming up with Hip-Hop icon Snoop Dogg on new wine, Snoop Cali Red.

Once again teaming up with innovation studio Tactic – the team behind a multitude of VR/AR brand experiences – 19 Crimes collaborated with agency Cashmere to get the famous artist on board, using photographs to create a virtual CGI avatar of him.

Read more at source: vrfocus