Sommeliers Choice Awards 2025 Winners
Portal to Register with Special Exhibitor Rates Closes Today Midnight
This is the last chance and day for you to register under special rates, i.e. $2600. Fees will increase to its regular price, i.e. 3200 tomorrow
If you looking to meet US buyers and wanted to grow your distribution in the USA, USATT is just the place for you. We have invited more than 2000+ US Buyers who are looking to source and add a new brand in their portfolio at the 2019 USA Trade Tasting. Showcase your wine, beer or spirits brand at the event.
This is the last chance and day for you to register under special rates, i.e. $2600. Fees will increase to its regular price, i.e. 3200 tomorrow

Every year, the USA Trade Tasting Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line.
Overall, more than 2,000 people attend the two-day event, and more than 100 exhibitors display their products in a Grand Tasting Hall at the Metropolitan Pavilion in New York.
WHO CAN EXHIBIT?
Brands that are looking to expand distribution in the US market are USATT exhibitors. You can be a US winery, brewery or distillery looking for state distributors, you can be an importer looking for state distributors, you can be a brand looking to meet retailers and press or you can be an overseas brand looking for a potential distributor.
Interested? REGISTER HERE

WHY EXHIBIT?
For any new wine, beer or spirits brand looking to grow their distribution within the U.S. marketplace, the key success factor is being able to grow awareness of their products in the minds of both consumers and potential distributors. And there’s no better place to do that than at the United States Trade Tasting (USATT).
For brands still thinking about exhibiting in 2018, there are a number of important reasons why it makes sense to secure a space on the main trade floor of the Grand Tasting Hall. There are opportunities to:
- Meet with buyers in a unique face-to-face environment
- Grow consumer awareness of your product offerings
- Showcase your products to purchasing decision makers
Ultimately, becoming an exhibitor at USATT 2019 is about becoming part of the conversation surrounding the future direction of the U.S. wine, beer, and spirits industry. It is being able to have access to a platform to introduce your brands to thousands of interested buyers. Having a spot on the trading floor and hosting demos throughout the two-day event is the key to building relationships among all tiers of the trade. It’s the key to building word-of-mouth buzz with sommeliers and mixologists, and it’s vital to shaping the brand story you will be using to market your products to buyers.

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