According to the wine industry advisor

2020 Winery owners and sisters Anna Maria and Luisa Ponzi believe strongly in the power of celebrating and supporting women of all races and backgrounds to inspire unity and affect positive change.

As part of Ponzi Vineyards’ commitment to these values, the winery has collaborated with Washington DC Artist Sheree Brand to create the label of this limited-edition 2017 Pinot Noir. Brand is inspired by the female spirit and creates art that elevates women of color and female friendships. 

100% of the profits will be donated to non-profit organizations dedicated to the advocacy of anti-discriminatory legislation and to the protection of all human rights, in particular to those of women of minority. Each month, a new organization will be selected to receive profits from the label. The inaugural charity selected as a beneficiary is SisterLove.

Read more at source: wine industry advisor