According to the winebusiness, According to a new report on the total off-premise wine market in the United States, sales rose 30% in March to more than $2 billion.

The report combines off-premise scan data from outlets tracked by Nielsen with data on winery direct-to-consumer shipments by Wines Vines Analytics and Sovos ShipCompliant. Sales in the two channels combined for $2.43 billion in March 2020, which is 30% more than the $1.89 billion in March 2019.

The biggest year-over-year sales increase in both DtC and off-premise sales came for wines priced between $11 and $14.99. Sales for wines in this segment rose by more than 40% from $333 million in March 2019 to $467 million in March 2020. Wines priced between $15 to $19 rose 38% to $215 million in March and wines priced between $20 and $29 were up 35% to $149 million.

Total off-premise sales are bifurcated at around $20 with wines priced higher than that accounting for a large share of DtC sales while wines at prices lower than that dominate retail sales.

Sales for wines priced between $20 and $29 in March came to $44 million in the DtC market and $105 million in retail. At $30 to $49, however, DtC sales in March totaled $87 million and in the off-premise channel they came to $58 million.

Read more at the source: winebusiness