M&S launches £5 wine range focused on style
UK retailer Marks & Spencer has launched a new range of 15 wines this week arranged by style, with all but two of them costing just £5 a bottle.
According to The Drinks Business,
Created by M&S winemaker Belinda Kleinig, the ‘This Is’ range is comprised of 15 supermarket staples with labels that make it easy for consumers to understand exactly what type of wine is in the bottle.
Kleinig devised the range in a bid to make the often daunting task of tackling the supermarket wine aisle a little less intimidating for consumers.
Read more at source: The Drinks Business
