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Here’s How Ciatti Became The World’s Leading Wine Broker

Glen Proctor, a Partner at Ciatti, Briefs The Secret Behind Their Continuous Success at One of The Momentums (a Seminar Hosted by Lake County).

13/07/2018

Ciatti the leading grape and wine brokers reveal the secret of being the topmost in the business globally.

Team Ciatti believes it takes more than just passion to lead in the business year on year.  Being good business people, networking and researching the market thoroughly and regularly keeping updated on the latest market trends is the real key to their success. Most of the growers, do not find this exciting, but these extra efforts have proven to yield better results at Ciatti. 

That’s where Ciatti as a Company can play an important role, says Glenn Proctor, a partner at the company, a global wine, and grape broker. “Being a good business person means understanding what’s going on in the marketplace and having knowledge of potential customers, suitors, or other people the grower could be working within their business. That’s information we provide to buyers and sellers.”

Ciatti as a company sees this need for industry understanding as so important factor that its mission stated focuses on bringing their clients specific and timely market knowledge, expertise in inventory management, and a level of ethics that are incomparable in the industry.  

Some people believe that a broker’s job is only as the market maker for buyer and sellers of grapes and bulk wine. But, Glenn and his five partners always like to add value to every relationship they have built. Ciatti has its presence in eight countries, has now become an information hub for growers and sellers in the industry. They believe in working closely with suppliers and the buyers to provide insight into market dynamics as well as present options in their decision making.

Glen ProctorGlenn also notes that as brokers, the company does not own a stake in either the buying or selling position, making it possible to bring about agreements that are favorable to both sides, for the short term and the long term.

Ciatti emphases on supporting in the development and maintenance of individual brands as well as their respective appellations. As a local example, Glenn draws upon the reputations of Lake County growers and suppliers for understanding the needs of their customers, which has boosted the region’s popularity among wineries looking to expand their business.

He explains: “There’s an interesting dynamic where many wineries interested in Lake County aren’t necessarily located there. We see Lake County products used in the North Coast, for instance, or even used in dual appellation programs.” He estimates that somewhere between 50% and 60% of the transactions Ciatti brokers on behalf of Lake County growers are with wineries outside of the area.  This is something the company is able to help with, he says, because of its long-standing relationships across the state and the deep industry knowledge of each of the company’s partners.

At Ciatti, they have committed to regularly publish reports that have come to be standard sources of industry data and statistics. Some of these reports also provide insights into volumes, average prices, and trends for most of the major wine producing regions around the world. These reports can be found on the company’s website. It also publishes more regionalized information in its “California Wine Report,” and the Ciatti “Quarterly Bulk Wine Report” is used by banks and financial institutions for understanding values of bulk wine.

About Ciatti:

The Ciatti, Company has been in the brokerage business since 1971. They are the leading brokers of wine, grape, concentrate and grape spirit. The company was founded by Robert Salles, further purchased by Joseph Ciatti, who remained the President of the company until 2007. In January 2007, a new partnership was formed and today the company has its offices in eight countries serving wine lovers by bringing the varied wine creations daily.

Their mission is to bring the precise and timely market knowledge, expertise in inventory management, and a level of ethics unmatched in the wine profession.

Products and Services:

Warehousing  / Shipping
Import / Export Services / Customs
Flavoring Agents and Colour
Winery Equipment
Concentrators
Winery Supplies

Ciatti, the leading global grape, and wine brokers are all set to exhibit at the 2018 IBWSS, San Francisco. Are you in? 

Find out more at Lake Country Wine Grape.

Picture Source: Ciatti.com/staff.

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