According to the Wine Industry Advisor, Roselle Main Street is a quaint, suburban downtown featuring almost all mom and pop shops. When COVID 19 made it nearly impossible for some businesses to even be open, Lynfred Winery, Roselle’s anchor in downtown, decided to help their neighbors.

“Within the first week of shelter in place orders we started thinking of ways to help our local businesses” says Lynfred’s marketing director, Christina Anderson-Heller. The winery regularly raises money for charity, donating every month to a local ‘Charity of the Month’. “We make wine, so let’s sell some wine and donate the proceeds” said Lynfred general manager, Andres Basso. That’s exactly what they did. By April 1 the ‘Relief for Roselle’ package was for sale on the winery’s website.

Read more at source: Wine Industry Advisor