Sydney-based branding and design studio, Squad Ink, has walked away from the 2017 American Craft Spirits Awards with two awards – a Gold Medal for ‘Signature Dry Gin Packaging’ and the prestigious ‘Best Brand Identity’ – for Archie Rose Distilling Co. Hundreds of distilleries and thousands of spirits were entered into the competition this year.

The design agency was engaged in branding and packaging this incredible craft distillery and range of spirits, including a Dry Gin, Original Vodka, and a White Rye.

The label design approach was about honoring a ‘function led aesthetic’. Archie Rose is more than an alcohol brand. It is a fully functional distillery with all products ‘made by hand’. All aspects of the labels’ design and production were taken into consideration to reinforce this truth.

The success of the respective label design is a result of the carefully curated content that appears on them. Delivering this result required an in-depth understanding of spirit production at Archie Rose and the key ingredients used.

The Archie Rose packaging is not only beautiful to admire but also wonderfully detailed and intriguing in a way that it beckons you to sit down with it and explore every piece of information it offers.

The 2017 ADI awards were open to Independently-owned American and International craft distillers, blenders, bitters makers, and producers of aperitifs & fortified wines. The judging panel was composed of 32 distillers, journalists, bar owners, bartenders, retailer, wholesalers, distributors and importers from across the world.

Read More at Source: Mumbrella