It’s not every day you open up a 100,000 gallon, 81 year old bottle of bourbon but that’s what just happened at the Brown-Forman headquarters when they unveiled the renovated Old Forester water tower that sits atop the building in Louisville, Kentucky.

In September 2014, Brown-Forman announced it was making a major new investment in its founding brand, Old Forester – America’s first bottled bourbon. Since then, they’ve announced the construction of a new $45 million distillery, the promotion of Campbell Brown, fifth generation descendant of company founder George Garvin Brown to the new position of President of Old Forester, the creation of the role of Master Bourbon Specialist filled by Jackie Zykan and all new packaging for the product line.

Old Forester’s packaging changes include a new glass shape with a slight taper, premium metal closure, enlarged founder’s statement on paper label, foil embellishments, refined lower label and premium glass punt.

A new bottle design meant the nearly 63 foot tall iconic water tower built in 1936 in the shape of an Old Forester bottle of bourbon would need a facelift. The company started the renovation eight months ago in October 2016 and after removing 42 coats of paint, modifying the shape to match the new bottle and applying new paint it was time for the grand unveiling.

“As the First Bottled Bourbon™, and the founding brand of this company, it’s appropriate for us to pay tribute to the legacy of Old Forester and the brand’s bright future by celebrating it in giant proportions,” said Campbell Brown, president of Old.

And after a few words from Campbell Brown at a company gathering the curtain was dropped on the newly renovated iconic water tower.

Read more at source Distillery Trail